For a long time, I thought I was searching for what I was meant to do. Looking back, I think I was simply learning how I wanted to see.

I wanted to be a photographer long before I became one. But when I was young, I was encouraged to dream bigger and to find something more certain, more practical. So I searched.

That search eventually led me to fashion. I earned my degree in fashion design and studied at Central Saint Martins in London, where I was immersed in the language of fashion and found the art of building a visual world around an idea.

Eventually, I found my way back to photography. In many ways, I don't think I ever really left it. Fashion simply gave me a new visual language to bring with me.

about

I don't think beautiful is enough.

I want an image to make you curious. To feel a little cinematic, a little unexpected, maybe even slightly strange. I want there to be something you can't quite explain, something that makes you look again.

that's me!

from the archives

Alex Hoedebecke is an editorial and fashion photographer creating cinematic, artful imagery.

I want to create photographs that feel like they belong to a world of their own.

mom

wife

Photographer

The different hats I wear

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Let's make something worth looking at twice.

work with me