For a long time, I thought I was searching for what I was meant to do. Looking back, I think I was simply learning how I wanted to see.
I wanted to be a photographer long before I became one. But when I was young, I was encouraged to dream bigger and to find something more certain, more practical. So I searched.
That search eventually led me to fashion. I earned my degree in fashion design and studied at Central Saint Martins in London, where I was immersed in the language of fashion and found the art of building a visual world around an idea.
Eventually, I found my way back to photography. In many ways, I don't think I ever really left it. Fashion simply gave me a new visual language to bring with me.
that's me!
Alex Hoedebecke is an editorial and fashion photographer creating cinematic, artful imagery.
mom
wife
Photographer
The different hats I wear
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